River Fort Ranch

The Challenge

Following its post-COVID reopening, River Fort Ranch still had everything that made the property special, but behind the scenes, the business was going through a period of significant change.

The property had recently changed its name, and several staffing changes meant much of the marketing operation needed to be rebuilt from the ground up. Years of photography and design files were spread across different locations and people, marketing materials had drifted out of sync, and the brand no longer reflected the experience guests had when they arrived.

River Fort Ranch needed a brand that felt like the property again, a stronger digital presence and a marketing system the new team could easily pick up and build on.

Harmony Design’s solution

We brought everything back together — the brand, website, photography, templates and marketing materials — giving the River Fort Ranch team a system that was easier to use, easier to manage and ready to grow with them.

• Refined the logo and created a full brand guide
• Organized years of scattered photography and design files into a managed asset library
• Rebuilt the core sales and marketing suite, including, sell sheets, pricing guides, postcards, brochures, and ads
• Designed and built a new website with the refreshed identity
• Creative direction for new photography assets
• Provided ongoing creative consultation as
  seasons and booking priorities shifted

The Results

• 437% year-over-year growth in sales
• 100% growth in website traffic, direction requests and engagement activity
• 69% increase in qualified leads
• 61% increase in revenue
• 57% increase in average sale value per booking
• 20% increase in tour-to-booking conversion