Madison Financial approached us for a modern brand refresh designed to convey the confidence and peace of mind that comes from working with the right financial advisors. Serving both families and businesses, they needed a visual identity that felt high-end yet approachable, with a strong emphasis on growth and nurturing. To capture these values, we designed a pinecone icon—an out-of-the-box symbol that represents natural development, longevity, and careful cultivation. Following the core identity design, we expanded this new look across a comprehensive suite of marketing materials, including a fully redesigned website and an updated content strategy, ensuring a cohesive and premium brand experience at every touchpoint.
Logo Before the Redesign
Final Redesigned Logo
